Turn Customer Data into Actionable Insights to Enable Customer-Driven Planning

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Retail’s consumer-centric transformation brings to the forefront the need for retailers to develop capabilities to quickly capture and analyze customer data. The growing number of channels and digital touchpoints in the ever-evolving retail landscape continually increases the volume of incoming data about customers’ shopping patterns, behaviors and purchases.

Many retailers struggle with how to harness this fast-growing mountain of information. Those that can manage to understand this information and get it in the hands of business users will be poised to better understand their customers and meet and

exceed customers’ expectations, while at the same time growing their top and bottom lines.

JustEnough Customer Insights helps retailers to quickly identify trends, causal relationships and opportunities inside large volumes of customer data and then quickly action those insights to improve planning and localize and personalize offers. This transformation from traditional product-centric planning to truly customer-centric planning is critical for retailers hoping to compete for today’s demanding consumers.

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Create and Manage Different Segmentations for Different Organizations

Customer segmentation was pioneered by Marketing organizations – but marketing segmentations focus on what communications inspire customers. They don’t help the Pricing organization understand which customers are most likely to respond to a price change. Nor will it help Merchandising to understand if there are holes in their assortments. Each organization needs their own segmentation – and you need a platform that can help bridge and manage all these segmentations so it doesn’t get out of control. If someone tells you “we have a segmentation – Marketing is doing that” then you definitely need JustEnough to enable your entire organization with targeted and unique segmentations.

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Purpose-built Insights for Apparel and Specialty Retailers and Wholesales

At JustEnough, we know apparel and specialty retail – it’s our focus and passion. Our platform was built from the ground-up for your business. It effortlessly handles seasons and tracks customer behavior from one assortment to the next. Our promotion and coupon algorithms are unmatched in the industry, as is our ability to create a unified view across brands, divisions, countries and channels. For example, you can see in one view the effectiveness of coupon campaigns in terms of increased traffic and changes in basket value or view affinity and understand what products are purchased together.

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Act on What you Learn – in the Same Solution

An insight is only valuable if you can act on it. Because the JustEnough solution is a unified platform, you can effortlessly make pricing changes, modify promotions and drive your assortments based on the customer insights you capture - all in one platform.

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Rich, Intuitive Data Visualization

Our solution delivers intuitive visualizations that provide you the right level of information needed to make decisions fast. These include maps so you can see your sales and customers geographically. Decomposition allows users to drill down into the data to see the details behind it, like what customers are behind that bump in sales and what customer segments respond to which promotions.

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No Data Scientist Required

Our Data Scientists did all the hard math so you don’t have to. Let’s face it. Your business is retail. You don’t have time to find, hire and manage a team of data scientists. Our Customer Insights’ engine has all the heavy math built in. Put our tools and widgets in the hands of a curious analyst who understands retail – and together they’ll create magic.


With the help of JustEnough Customer Insights, you can:

  • Analyze customer behavior to understand which customers are most important to your business
  • Segment and cluster customers to localize and personalize assortments
  • Identify which promotions mobilize your best customers and which are cherry-picked
  • Manage different segmentations for each area of the business
  • Use customer insights to drive improved assortment, space, promotion and pricing decisions

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