Mastering the Art of Promotion Management

Strategies for Omni-Channel Promotional Success

In the ever-changing retail landscape, promotions have risen to the top of retailers’ strategic initiatives to drive market share and profits. And it’s no surprise that managing promotions has become increasingly complex due to new sales channels, more customer and promotional data, increased competition and lack of true performance measures.

In this free whitepaper, JustEnough shares strategies for achieving holistic, omni-channel promotional success:

  • Centralize – Get Back to Basics
  • Analyze – Find Out What Works and What Doesn’t
  • Act – Eliminate the Guessing Game
  • Adjust – Shift Gears to Maximize Performance

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