Promotions inherently alter consumer-buying habits. Seldom does a promoted item impact just the sales for that particular product. Instead, promotions might cannibalize sales of other products. In other cases, promotions on certain products may increase the sales of complementary items. In order to plan promotions successfully, they should be incorporated into your overall demand plan.
Part 3: Promotion Planning
In this free whitepaper, you'll learn how demand planning software can forecast the uplift you’ll see from future promotions – for the promoted product, as well as those that may be affected by it, too. You’ll also discover how forecasts can be used to accurately project replenishment orders so that your consumers find the right stock on the shelves at the right time.