Increasing emphasis on customer-buying behaviors has impacted a retailer’s ability to plan effective and profitable merchandise assortments like never before. Shopper preferences vary greatly by region and even at the store level. Plus, consumers are growing more and more demanding and have an array of channels they can scour.
As such, retailers must create effective and profitable merchandise assortment plans. In this free whitepaper, you'll get strategies to help you plan merchandise assortments that ensure products sell at full price in order to maximize margins. Tips include:
- Keeping customers coming back for more with assortment that are wide and deep enough to meet local customer preferences
- Sticking to the budget by investing more in inventory for the best-performing product categories
- Thinking about store sizes and layouts when it comes to finalizing merchandise assortment plans