Strategies to Help Retailers Make Promotions Planning Part of the Overall Planning Process

Promotions are crucial for retailers to communicate when new products are available and when they are offering discounts for the items their shoppers want to buy. Instead of an afterthought, promotions planning should be an integral part of a retailer’s go-to-market strategy. The result? Increased sales and profitability. 

Download this free whitepaper today to learn how your company can get on the right track to promotions planning by:

  • Starting with accurate, complete data to analyze the effectiveness of past campaigns
  • Adding new social media and online platforms to the mix of selling channels
  • Making promotions part of the overarching planning process