The Next Frontier in Retail: Tips for Better Promotions Management

Retailers are more promotionally driven than ever, but often take a “spray and pray” approach, according to research. But companies that make promotions part of their demand-driven, end-to-end retail planning process will drive in-store and online traffic, attract new customers, reduce excess inventory and increase profit margins. 

In this free whitepaper, you’ll learn how next-generation promotional planning can help retailers:

  • Analyze how promotions have performed in the past
  • Take the financial plan into account
  • Integrate promotional data into product assortments
  • Make better pricing decisions
  • Save on costs by cutting better deals with vendors
  • Improve allocation/replenishment execution