Don't look at markdown planning as simply a way to offload excess stock. Instead, markdowns can be integrated into a retailer’s overall planning process, helping to increase sales and margins, better manage product lifecycles and improve assortment management.
Find out how retailers can execute a well-defined markdown plan with the following strategies, which are outlined in this free whitepaper:
- Build markdowns into the retail financial plan
- Understand how markdown planning is impacted by price elasticity
- Plan markdowns at the product and aggregate levels
- Use markdown planning to better manage new product introductions and phase-outs