Markdown Planning: An Effective Way for Retailers to Increase sales, Improve Margins and Better Manage Product Lifecycles

Don't look at markdown planning as simply a way to offload excess stock. Instead, markdowns can be integrated into a retailer’s overall planning process, helping to increase sales and margins, better manage product lifecycles and improve assortment management. 

Find out how retailers can execute a well-defined markdown plan with the following strategies, which are outlined in this free whitepaper:

  • Build markdowns into the retail financial plan
  • Understand how markdown planning is impacted by price elasticity
  • Plan markdowns at the product and aggregate levels
  • Use markdown planning to better manage new product introductions and phase-outs