Annual Merchandise Planning & Allocation Benchmark Survey by Boston Retail Partners

Boston Retail PartnersMany retailers have realized that the game has changed — that you aren’t just competing against the store down the street, but also with many other physical and virtual stores all over the world. And as the customer has access to more information and gains further control, it is up to the retailer to ensure it is meeting the customer’s needs in all channels and across all brands. We have moved beyond multi-channel and omni-channel to a unified commerce world, where the customer expects to shop anywhere, anytime, with no channel-specific silos — just a holistic shopping experience.

Boston Retail Partners (BRP) conducted their 2nd annual Merchandise Planning and Allocation (MP&A) Survey.

The goal of this year’s survey was to understand how rapidly changing consumer expectations are affecting retailer strategies and gain perspective on how retailers are reacting. BRP surveyed more than 500 top North American retailers to gain insight into their planning initiatives, priorities and future trends.

The 2nd MP&A survey found that companies across different retail segments have discovered different ways to adapt and prosper in this new retail paradigm. This report summarizes the results and key findings.

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