NBTY Europe Selects JustEnough Promotion Management

Europe’s Largest Specialist Health-Food Retailer Looks to JustEnough
to Better Plan and Execute Promotional Campaigns

Irvine, Calif. – September 9, 2014 - JustEnough Software Corporation, a leading provider of demand management solutions for retail, wholesale and direct-to-consumer businesses worldwide, today announced that NBTY Europe, a global manufacturer, marketer, distributor and retailer of vitamins and nutritional supplements, has licensed JustEnough Promotion Management to improve its promotional campaigns across all brands and channels. 

“As an omni-channel retailer, our promotional campaigns are becoming increasingly complex as we strive to enhance our customer experience,” said Chris Keen, Chief Financial Officer, NBTY Europe. “We needed a solution that would help us to provide customers with personalized offers and to better execute campaigns across all of our divisions and brands. With the JustEnough solution we will be able to analyze campaign performance to help influence future campaigns and proactively manage promotional margins at the SKU and supplier level.” 

JustEnough Promotion Management allows companies to easily and accurately plan and execute successful campaigns, events and promotions; incorporate their impact into the overall retail planning process and evaluate their effectiveness to improve future promotions planning. The result is promotions that attract new and existing customers, increase revenues and reduce inventory levels and marketing costs. 

“Due to its highly configurable nature and the ability to manage the inherent complexity of promotions and campaigns, JustEnough Promotion Management is the right fit for NBTY Europe,” said Malcolm Buxton, President and CEO, JustEnough. “We are pleased to provide NBTY Europe a solution that will allow them to elevate their promotions to the next level to meet their business objectives.”

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