Newport Beach, Calif. – Nov. 14, 2011 - JustEnough Software Corporation, a leader in demand management solutions for retailers, distributors and brand owners worldwide, today announced that its new Promotions Planning & Analysis solution is available for retailers that want to gain accurate visibility into the effectiveness of their promotions, helping them drive sales, improve margins and plan even more successful campaigns in the future.
Promotions help attract new and existing customers, increase revenues and lower inventory levels. But retailers can fall short if they fail to understand how well their past promotions performed before they plan future campaigns, which can lead to lost sales opportunities and wasted marketing dollars, according to Malcolm Buxton, JustEnough’s president and chief executive officer.
“Promotions are an important – yet often overlooked – part of the retail planning process,” Buxton explained. “JustEnough’s new Promotions Planning & Analysis solution provides powerful analytical tools and views, giving retailers visibility into crucial factors affecting the success of their promotions. This invaluable insight – plus the ability to tie their promotions into their overarching planning process – allows them to create effective campaigns that positively impact the bottom line.”