JustEnough Software Launches Promotion Management

Promotion Management is one of the First Integrated Solutions Designed to Help Retailers Plan and Forecast Future Campaigns and Promotions, Link Them to Key Planning Processes and Analyze Performance

Newport Beach, Calif. – November 5, 2012- JustEnough Software, a leading provider of demand management solutions for retailers, distributors and brand owners worldwide, today announced the launch of its new Promotion Management solution. It is uniquely positioned to help retailers analyze past promotions and accurately plan and forecast new campaigns, events and promotions, as well as integrate them into their financial, merchandise, assortment, allocation and replenishment planning processes.

With the support of JustEnough’s latest solution, retailers can expect to:

  • Create and manage effective promotional campaigns and events all within one system
  • Make informed and accurate decisions about what types of promotions to run, which products to promote and when and where to offer them
  • Integrate promotional planning into the overall retail planning process
  • Easily publish promotions across online, social, mobile and print channels
  • Collect and store past promotional data in one system of record where it can be analyzed and used to plan more effective future promotions

Retailers that leverage JustEnough Promotion Management will significantly improve the success of their future promotional campaigns and events, increase sales and brand awareness, lower costs, increase promotional planning efficiency and reduce time to market.

“Promotions have come to the forefront as an important piece of the overall retail planning process – especially as retailers become more promotionally driven and competition grows,” said Dan Pahomi, vice president product strategy, JustEnough. “While other solution providers simply focus on components of the overall promotion process, JustEnough Promotion Management is an end-to-end solution that unifies all organizations involved in the promotion process.”

Pahomi continued, “Instead of arbitrarily deciding what promotions to run, retailers that use JustEnough will make optimal decisions about what products to promote and how, when and where to promote them, in order to attract new and existing customers, increase revenues and reduce inventory levels and marketing costs.”

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