JustEnough Software Launches Customer Insights

Solution Helps Retailers to Turn Data into Actionable Insights to Improve Merchandising, Assortment, Promotion and Pricing Decisions

Irvine, Calif. – Jan 12, 2016 – JustEnough Software, a leading provider of omni-channel demand management solutions for retail, wholesale and direct-to-consumer businesses worldwide, today announced the release of its newest module - Customer Insights. It is uniquely positioned to enable retailers to analyze customer data and turn it into actionable insights to optimize assortments, promotions and pricing.

Retail's consumer-centric transformation has brought into focus the need for retailers to develop capabilities to gather and analyze customer data across all channels and touchpoints and to have technology that supports customer data-driven decision making. Merchandise planning has traditionally been product-centric and largely based on merchant intuition. Now with consumers in the driver's seat in today's omni-channel and digital age of retail, that approach needs to change. EKN Research recently reported that the lack of customer insights in the merchandising process is the number one merchandising challenge for retailers1.

JustEnough Customer Insights helps retailers to make the transformation from traditional product-centric planning to truly customer-centric planning. This shift in focus is critical for retailers hoping to compete for today's demanding consumers.

With the support of JustEnough’s latest solution, retailers can:

  • Analyze customer behavior to understand which customers are most important to their business
  • Segment and cluster customers to localize and personalize assortments
  • Identify which promotions mobilize their best customers and personalize and target promotions

"Customer centricity has come to the forefront as a critical component of the overall retail planning process – especially as consumer expectations for getting the products they want, when and where they want them continues to increase," said Malcolm Buxton, CEO & President, JustEnough. "Our solutions were built from the ground up for omni-channel planning and by embracing actionable insights from customer data retailers using our solutions will gain the efficiency, relevancy and agility needed to prosper in today's omni-channel retail environment."

JustEnough will showcase Customer Insights at National Retail Federation's (NRF) Retail's BIG Show 2016 in New York City, January 17-20. Attendees interested in learning how Customer Insights can help turn data into actionable insights are encouraged to visit Expo booth 3976 or schedule a time now to meet with JustEnough experts at NRF.

EKN's 3rd Annual Merchandising in Retail Benchmark Report

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