Irvine, Calif. – Jan 12, 2016 – JustEnough Software, a leading provider of omni-channel demand management solutions for retail, wholesale and direct-to-consumer businesses worldwide, today announced the release of its newest module - Customer Insights. It is uniquely positioned to enable retailers to analyze customer data and turn it into actionable insights to optimize assortments, promotions and pricing.
Retail's consumer-centric transformation has brought into focus the need for retailers to develop capabilities to gather and analyze customer data across all channels and touchpoints and to have technology that supports customer data-driven decision making. Merchandise planning has traditionally been product-centric and largely based on merchant intuition. Now with consumers in the driver's seat in today's omni-channel and digital age of retail, that approach needs to change. EKN Research recently reported that the lack of customer insights in the merchandising process is the number one merchandising challenge for retailers1.
JustEnough Customer Insights helps retailers to make the transformation from traditional product-centric planning to truly customer-centric planning. This shift in focus is critical for retailers hoping to compete for today's demanding consumers.
With the support of JustEnough’s latest solution, retailers can:
- Analyze customer behavior to understand which customers are most important to their business
- Segment and cluster customers to localize and personalize assortments
- Identify which promotions mobilize their best customers and personalize and target promotions