The Melbro Group is an importer of value for money merchandise for sale to the mid-market consumers of South Africa, through retail, wholesale and cash and carry selling channels. The Melbro Group’s retail chain, The Crazy Store is one of the largest discount variety chains in South Africa, offering its customers merchandise across over 40 major product categories including girls and boys toys, stationery, confectionery, kitchen and bar, gifting, pet accessories, hardware, household consumables, party and dress up, fashion accessories, sports and games, Intex Inflatables, braai and outdoor, etc. The smallest Crazy stores carry more than 2,000 products, with up to 5,500 product lines in the largest Crazy stores, and over 7,500 lines in the entire range.
The company’s goal is to make The Crazy Store a preferred shopping destination across its product categories by consistently delivering outstanding value products and pleasurable shopping experiences to its customers. The Crazy Store has a footprint of approximately 280 stores, covering nearly every town in all nine of South Africa’s provinces, with 10 stores in Namibia and potential to expand into more African countries.