What is Promotion Planning Software?
Not so many years ago, marketing executives would have ridiculed the idea of promotion planning software. Planning any promotion was - in their eyes - a straightforward process that involved deciding what products were to be promoted, making sure that the goods or services were in place when the promotion launched, and booking advertising space in the most appropriate media.
Now using a promotion planning tool is becoming the standard; especially as responsibility for successful promotions is divided between multiple departments, competition from e-commerce for business has increased, and the purchasing decisions of consumers are influenced as much by social media and inbound marketing as by any advertisement seen in print or on screen.
Promotion planning software enables collaboration between the three key departments in any promotional campaign - the marketing, merchandising and advertising departments - who can plan an event together, monitor a promotion through the execution stage, and then analyze the results of the campaign in order to develop more effective promotions in the future.