JustEnough’s Promotion Analysis Solution
JustEnough’s promotion analysis solution is a versatile promotion analysis tool - allowing departments to review targeting options, campaign development and event management. The promotion analysis software is part of a robust end-to-end promotion management suite including features which create new promotion forecasts based on past performance, develop “what if” scenarios to support innovation and creativity in future campaigns, and facilitate the analysis of category impact.
The primary post-event features of JustEnough’s promotion analysis tool include:
- Category Impact of Promotions - Enables departments to identify any cannibalization of the overall category that may have occurred due to each promotional offer.
- Media Mix Analysis - Analyses results from individual advertising and marketing pursuits across print, online and social media channels.
- Event Page Analysis - Calculates the return on investment of each page in order to better allocate space in the future.
- Promotion Effectiveness - Calculates the true margin of promotional goods and services once advertising and marketing spend has been taken into account.
The use of JustEnough’s promotion analysis solution can lead to increased revenues, lower costs and enhanced margins, as departments work together to maximize the return from vendor marketing budgets, improve promotional item selection, and reduce advertising costs.