Manage Content and Versions
All marketing copy, disclaimers and special callouts can be managed within a centralized content repository. The repository stores all content needed across all channels, and depending on format, will utilize the appropriate fields for each advertising vehicle and channel. For added flexibility, the fields are user definable.
Personalized versions of the content can be created for different markets, customer segments and channels. This allows for greater control of the marketing messages delivered to consumers. Versions are typically based on language, localized interests and channels and content versions can be pre-associated to their intended target audiences to enable automated versioning.