Shopko, a $3 billion retailer that operates over 320 stores in 21 states across the U.S., has implemented JustEnough Promotion Management to support its promotion planning and execution process.
“Shopko was seeking a new promotion management solution to replace our existing system that was discontinued by its vendor. We needed a new solution to support our complex promotional planning process that spans both print and online media.” said Ray Petersen, CIO, Shopko. “JustEnough’s offering and extensive promotion management experience is a perfect fit for our company’s needs. The flexible and modern system will allow us to improve our promotions planning and execution.”
The implementation was completed using a two-phased approach that first focused on installing the base system to replace the complex, existing system and adding high-impact new functions. The second phase will add two new modules and additional functionality to the base system.
“We are pleased to be able to deliver a promotion management solution that will help Shopko meet the workflow needs of its advertising team and allow the merchandising team to create better promotions,” said Malcolm Buxton, CEO, JustEnough. “Our solution will help Shopko to attract new customers, increase revenues and reduce marketing costs.”