When it comes to selling products online, retailers want to go wherever their customers go. According to the 2015 E-Commerce Benchmark Survey from Boston Retail Partners, close to half (45%) of surveyed retailers indicated that mobile websites are their most important e-commerce capability.
The study also indicates e-commerce remains a major retail growth area, as 85% of retailers expect an increase in 2016 e-commerce website revenue. However, retailers are not approaching e-commerce as a siloed channel. Almost eight in 10 (78%) respondents plan to implement a unified commerce platform that seamlessly operates all commerce channels. More than four in 10 (43%) indicate that a consistent brand experience across channels is essential.
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