JustEnough today announced the release of its newest module - Customer Insights - that is uniquely positioned to enable retailers to analyze customer data and turn it into actionable insights to optimize assortments, promotions and pricing.
We will be showcasing Customer Insights at National Retail Federation's (NRF) BIG Show 2016 in New York City, January 17-20. Attendees interested in learning how Customer Insights can help turn data into actionable insights are encouraged to visit Expo booth 3976 or contact us to schedule a time to discuss.
Retail's consumer-centric transformation brought into focus the need for retailers to develop capabilities to gather and analyze customer data across all channels and touchpoints and to have technology that supports customer data-driven decision making. Merchandise planning has traditionally been product-centric and largely based on merchant intuition. Now with consumers in the driver’s seat in today’s omni-channel and digital age of retail, that approach needs to change.
JustEnough Customer Insights helps retailers to make the transformation from traditional product-centric planning to truly customer-centric planning. This shift in focus is critical for retailers hoping to compete for today’s demanding customers.
With the support of JustEnough's latest solution, retailers can:
- Analyze customer behavior to understand which customers are most important to their business
- Segment and cluster customers to localize and personalize assortments
- Identify which promotions mobilize their best customers and personalize and target promotions
Please visit our website to learn more about Customer Insights.