Holiday Season Proving Buy Online, Pick Up in Store is More Complicated Than Expected

The Washington Past recently published an interesting article about how the holiday season is showing how many retailers aren’t prepared for new fulfilment options customer expect - especially buy online, pick up in store.

Here is what the WP found:

Retailers this holiday season have been aggressively trumpeting “click-and-collect” shopping, a relatively new hybrid of digital and old-school buying that allows time-starved customers to place an order online and pick it up within hours at a counter in a store.

But so far, many shoppers are finding it to be a big headache.

Fully 60 percent of such orders placed on Cyber Monday ran into problems, one study found. The wrong items were received, or orders were cancelled because the product was no longer in stock. Sometimes there was no notification an order was ready.

Shoppers in droves have taken to social media to complain about long waits at the service counter and other issues, an outcry that could get louder as a crush of gift-buying procrastinators begin descending on store counters in the final days before Christmas.

Read the complete article here.

JustEnough is helping leading retailers to successfully plan their omni-channel assortments, inventory and allocations in order to meet the demands of today’s consumers. Contact us to learn more about how we can help you overcome omni-channel planning challenges.