Newport Beach, Calif. – Nov. 14, 2011 - JustEnough Software Corporation, a
leader in demand management solutions for retailers, distributors and brand owners
worldwide, today announced that its new Promotions Planning & Analysis solution is
available for retailers that want to gain accurate visibility into the effectiveness of their
promotions, helping them drive sales, improve margins and plan even more successful
campaigns in the future.
Promotions help attract new and existing customers, increase revenues and lower
inventory levels. But retailers can fall short if they fail to understand how well their past
promotions performed before they plan future campaigns, which can lead to lost sales
opportunities and wasted marketing dollars, according to Malcolm Buxton,
JustEnough’s president and chief executive officer.
“Promotions are an important – yet often overlooked – part of the retail planning process,”
Buxton explained. “JustEnough’s new Promotions Planning & Analysis solution provides
powerful analytical tools and views, giving retailers visibility into crucial factors affecting
the success of their promotions. This invaluable insight – plus the ability to tie their
promotions into their overarching planning process – allows them to create effective
campaigns that positively impact the bottom line.”
JustEnough Promotions Planning & Analysis offers the following capabilities:
- Understand the category impact: JustEnough’s new solution allows retailers to
understand the impact each promotional offer had on the overall category. This
ensures that they avoid cannibalization of other key products in future campaigns.
- Analyze promotional space: With JustEnough, retailers can evaluate how each
product category performed based on the amount of space it was allocated in the
promotion. In print advertising, that translates into what the return on investment
was for each page.
- Determine the right media mix: JustEnough helps retailers decide how best to
allocate their advertising budget across various channels, including print, online
and social media.
- Measure ad spend ROI: For accurate insight into the return their advertising
campaigns generated, retailers need to know how responsive their products are
during promotional periods. JustEnough helps by comparing a product’s
response during non-promotional periods with results from each promotion.
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