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We all know that “50% of our promotion investment is wasted; we just don’t know which 50%.”
JustEnough Mobile Trade Marketing manages your promotion implementations and measures performance so that you can accurately identify where and when promotions are implemented, where they’re not performing and what to do about it.
Wizard-driven promotion planning integrates seamlessly with the distribution of instructions to the mobile sales force, along with the budgets and allocation of marketing resources.
Promotion conflicts are managed through a promotions calendar ensuring that the right brands and activities are receiving the right focus, at the right time.
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Planning Promotions
JustEnough’s promotions workbench automatically links your brand, category, channel and regional strategies to your marketing resources.
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Scheduling Promotions
The Promotion Calendar makes it easier to schedule promotions and to make sure your sales force and customers are not overloaded by taking their capacity into account. The application also manages portfolio conflicts, priorities and focus.
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Executing Promotions
JustEnough executes on promotions by issuing instructions, allocations, workflows, budgets and implementation aids to the appropriate members of the sales force.
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Measuring Performance
Each and every promotion activity is automatically evaluated; data is then aggregated, analyzed and interpreted.
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