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Put yourself in control of your category initiatives by providing clear instructions and contextual decision support to your mobile sales force.
Measure your performance compared to your objectives while automatically identifying and targeting the gaps between your goals for your category development and the actual measured performance.
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Setting Targets and Objectives
JustEnough’s Channel Strategy Wizard sets up your channel strategy objectives and builds out a “picture of success” for your mobile sales force. Objectives are distributed to the appropriate sales people in the context of their sales calls. Your sales force can then reference these objectives during audits so that they can focus on achieving their sales objectives while recording data at the same time.
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Allocating Marketing Resources
With marketing plans, structured sales calls, surveys and audits tightly integrated in JustEnough, your sales force is constantly identifying the gap between perfect stores and their actual status just by performing a normal sales call. Mobile Trade Marketing provides you the information to continuously focus your resources on those gaps and incrementally improve performance across the board.
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Measuring Performance
Your channel and category objectives are bound together in a single, closed loop system using continual, real-time updates of performance. Dashboards and scorecards constantly compare the results and alerts guide your actions with regard to opportunities and challenges.
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