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InDemand Volume 7 Issue 2

Promotion Management in the Spotlight


In Q4 2013, we announced the launch of a new Promotion Management solution that is uniquely positioned to help retailers analyze past promotions and accurately plan, forecast and execute new campaigns, events and promotions, as well as integrate them into their merchandise, assortment, forecasting, allocation and replenishment planning processes.

Since then, we have seen the need for promotion management capabilities continue to grow as promotions become even more strategic for retailers trying to win and retain customers in today’s highly competitive retail environment. Retailers are also realizing that in the new world of omni-channel selling and shopping, they can no longer plan promotions in silos by channels, but need to plan and execute promotions cohesively across all channels. Shoppers move quickly between channels, so retailers need to view promotions from the customer’s omni-channel shopping perspective in order to succeed.

As a result, retailers are seeking out promotion management solutions that are modern, easier to use, faster to implement and quicker to configure and adapt - all at a lower cost and faster ROI. Also, many are bringing the execution of mobile, social and online promotions in house - further driving the need for new solutions.

As promotions have become more strategic for retailers, they have for JustEnough as well. In partnership with our customers, we continue to rapidly advance our solution. We also continue to expand the breadth and depth of our expertise by adding team members with extensive promotional planning and execution experience.

Some recent enhancements to the solution include:

  • A Validation/Rules Engine that enables the creation of business rules for maintaining compliance to federal, local and legal regulations; company policies and vendor agreements thereby preventing the creation of invalid promotions and eliminating the need for additional checks before promotions are executed.
  • Greatly expanded capabilities and configurability of the JustEnough Dashboard through the addition a new widget type specifically created for the fast design and display of critical information. Companies can now quickly configure dashboards using charts, gauges, cards and maps to display relevant business data to support better decision making and for gauging the success of promotions.

In January of this year, we announced that Shopko, a $3 billion retailer that operates over 320 stores in 21 states across the U.S., has gone live on our JustEnough Promotion Management solution to support its promotion planning and execution process. Since that time, Shopko has gone through a complete promotions planning and execution cycle and is already realizing the benefits of JustEnough’s end-to-end solution.

We also announced last year that NBTY Europe selected JustEnough Promotion Management and is very close to going live. NBTY Europe will also be using the solution to set initial prices and manage lifecycle pricing, in addition to forecasting promotional demand.

We look forward to helping additional retailers to significantly improve the success of their future promotional campaigns and events, increase sales and brand awareness, lower costs, increase promotional planning efficiency and reduce time to market.

Visit our website or contact us at info@justenough.com to learn more about how JustEnough can help you gain the benefits of improved promotion management.

Also in this Issue:


Read about the latest companies to join the JustEnough customer family.


JustEnough partners with leading analyst and research firms to bring you the latest findings on today's most pressing and interesting topics.


Read about JustEnough and our customers in industry leading publications like OnWindows Magazine.


We just launched our JustEnough Blog which highlights Industry News as well as JustEnough Opinions and News.


Check out JustEnough's latest thought leadership, which touches on some of today's most pressing retail planning challenges.


Don't miss these exciting events. Register today and plan to meet with us.

New Customers


The Beacon Lighting brand was established in 1967. Since then it has become Australia’s leading specialist retailer of lighting, ceiling fans and light globes; offering customers a wide range of products along with knowledge, service and advice. The product ranges, many being exclusive, encompass both fashion and design elements as well as the latest technology for energy efficiency. The business services the middle to upper residential lighting market and has a network of 88 stores across each State and Territory.

Beacon’s planning is complex as they order and manufacture products using a multitude of suppliers in Asia. They were using manual processes and spreadsheets to allocate and replenish inventory and with their plans for continued growth, they knew they needed a modern, automated system. Beacon selected the JustEnough Replenishment and Allocation modules.

JustEnough Blog

JustEnough Blog

JustEnough Blog

JustEnough Blog

Check out the new JustEnough Blog. It’s a great way to keep up to date with Industry News as well as JustEnough News and Opinions. Add it to your RSS Feeds and — with just a click — share the content you like on Twitter, LinkedIn and Facebook. You can share your thoughts and start a dialog by commenting on our posts. And if you would like to contribute content, just let us know by emailing info@justenough.com.


Research Reports

Research Reports

RIS Report

Next-Gen Promotions: Managing Big Data to Drive Personalization

As digital technology adoption increases, consumers are becoming extremely comfortable in an omni-channel retailing world, and expect their favorite brands to engage them there — regardless of the channel they use. With more customer data flowing through these digital channels, retailers have all of the information they need to create truly customer-centric promotions that can drive sales and customer loyalty.

By moving toward more flexible platforms and applying next-generation promotional tools, retailers are in the prime position to create and execute more relevant communications designed to influence repeat visits, and ultimately, drive revenue to the bottom line.

Read the Report

Thought Leadership

Research Reports

Space-Aware Assortment Planning

The Path to Space-Aware Assortment Planning

Today’s more successful retailers view assortment and space planning as integral and married processes. Combining the two results in product assortments that work with the space in which they will be seen and sold. The results of this approach include driving higher revenues, fewer markdowns, improved margins as well as happier and more loyal customers.

Check out this new article to learn more about why this approach is important and how it works in the real world.

JustEnough in the News

Take a look at some of our most recent media coverage.

JustEnough in the News

OnWindows Magazine

OnWindows MAgazine

JustEnough is featured in the Spring 2015 issue of OnWindows Magazine, Microsoft's premier publication.

Planning for success
With over 17 years of experience in the retail industry, Keith Whaley brings a vast amount of insight to his position as VP of retail strategy at JustEnough Software. We find out more as we discuss with Keith how JustEnough has made great strides in setting itself apart from the competition by, for example, tackling the challenges associated with assortment and space planning head on.

Read the Article

Don't-Miss Events

Don't Miss Events

Retail Executive Summit


Jun 17 - 19, 2015, Laguna, CA

The 2015 Retail Executive Summit is the forum for C-Suite executives across all functional areas to learn from each other on how they are adapting their organizations to be performance driven. The summit will offer unique opportunities for retailers to learn from the experts and leaders on how to set similar strategies.

Register Now →

PI Apparel


Jun 23 - 24, 2015, New York

PI Apparel brings together the fashion, apparel and footwear industry to discuss the challenges and opportunities offered by modern technology in the continuous improvement and streamlining of product lifecycles from cradle to grave.

Register Now →

Contact Us

Interested in learning more about JustEnough? Visit www.justenough.com today.

North America

+1 (949) 430-5400
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United Kingdom

+44 (207) 016-7818
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South Africa

+27 (11) 799-8900
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+65 6491-5564
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