Without a doubt, 2009 was a whirlwind of a year when it comes to business and the economy. Headline after headline about layoffs, falling sales and companies closing their doors dominated the media spotlight. However, in the midst of this very real struggle that still continues, there are definitely some companies that are not only surviving, but thriving.
I'm both proud and humbled to say that JustEnough is one of these companies. Actually, we were built for times like these. Our business is about helping companies save money and increase working capital through better demand and inventory planning. Every day, our employees equip companies with the ability to manufacture, procure and distribute just what customers' need. Doing so saves money and eliminates excess stock yet ensures that customers' favorite products are always in stock.
Whether you've been a customer for years or have just heard of us, I'd like to invite you to continue reading our 2009 Year in Review which highlights our new solutions, our successes and our growth. I also want to give you a sneak peek at where we're heading in 2010 as the economy slowly recovers.
Here's a quick look at the 2009 highlights and what's coming in 2010:
- Substantial growth of new customers worldwide including B&H Photo, Levi's and Nissan
- Announcement of the OnMobile platform for Mobile Sales Force Automation and Mobile Trade Marketing
- Introduction of Assortment Planning as part of JustEnough's suite of solutions
- Increased recognition among analysts like AMR Research
- Plans to expand both our North American and Asian operations in 2010
- The debut of a cloud-based Sales Forecasting application in the first quarter of 2010
- The launch of the first modules of an overall offering to integrate price and revenue optimization in the second quarter of 2010
Substantial Growth of New Customers Worldwide
In the United States and abroad, companies across a variety of industries have come to us to solve their demand and inventory planning need. This past year, the following companies are among those that have joined the ranks as JustEnough customers:
- B&H Photo- US
- BevMo- US
- Carolina Pad- US
- CHEP- China
- Kraft Foods- Malaysia
- Li & Fung- China
- Levi Strauss Retail Stores- US
- Levi Strauss Asia Pacific Division- Singapore
- Midas Group- South Africa
- Nissan- South Africa
- PBM- US
- Provide-Commerce (Red Envelope)- US
- SABMiller- Africa
- United Pharmaceutical Distributors- South Africa
- A well-known North American retailer of high-end textiles, furniture, and lighting
- One of the largest UK retailers of outdoor equipment and apparel
2009 accounted for our biggest growth yet in North America and the Asia Pacific region. With new customers like Kraft, Levi's, Li & Fung and CHEP, we've broken into a competitive market as a key player in the demand forecasting, planning and replenishment space.
JustEnough Announced OnMobile Platform for Mobile Sales Force Automation and Mobile Trade Marketing
The surge in mobile applications is no surprise. In fact, in North America, the mobile enterprise applications market is expected to reach $10.3 billion in 2013.
Using mobile devices for business functions like sales force automation has also surged. Aberdeen research shows that 64% of survey respondents are using or plan to use mobile sales force automation tools.
So, in 2009 we announced our OnMobile platform for mobile sales force automation and mobile trade marketing. Some of the largest and most recognized brands in the world currently use our mobile technology including Cadbury, Heineken and SAB Miller.
CIO magazine recently featured Wayne Shurts, Global CIO for Cadbury, who described the use of JustEnough Mobile for Cadbury's South Africa operations. As the article reported, "In South Africa, where cell phones dominate telecommunications, a group developed a smartphone sales force automation tool with pricing, ordering, trade deal management, in-store audit and sales functionality that may make their way into Cadbury's global applications lineup."
Next: 2009 Year in Review: A Message from the CEO (contd.)