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2009 Year in Review: A Message from the CEO
Without a doubt, 2009 was a whirlwind of a year when it comes to business and the
economy. Headline after headline about layoffs, falling sales and companies closing
their doors dominated the media spotlight. However, in the midst of this very real
struggle that still continues, there are definitely some companies that are not
only surviving, but thriving.
I'm both proud and humbled to say that JustEnough is one of these companies. Actually,
we were built for times like these. Our business is about helping companies
save money and increase working capital through better demand and inventory
planning. Every day, our employees equip companies with the ability to manufacture,
procure and distribute just what customers' need. Doing so saves money and eliminates
excess stock yet ensures that customers' favorite products are always in stock.
Whether you've been a customer for years or have just heard of us, I'd like to invite
you to continue reading our 2009 Year in Review which highlights our new solutions,
our successes and our growth. I also want to give you a sneak peek at where we're
heading in 2010 as the economy slowly recovers.
Here's a quick look at the 2009 highlights and what's coming in 2010::
Substantial Growth of New Customers Worldwide
In the United States and abroad, companies across a variety of industries have
come to us to solve their demand and inventory planning need. This past year,
the following companies are among those that have joined the ranks as JustEnough
customers:
2009 accounted for our biggest growth yet in North America and the Asia Pacific
region. With new customers like Kraft, Levi's, Li & Fung and CHEP, we've broken
into a competitive market as a key player in the demand forecasting, planning and
replenishment space.
JustEnough Announced OnMobile Platform for Mobile Sales Force Automation and Mobile
Trade Marketing
The surge in mobile applications is no surprise. In fact, in North America, the
mobile enterprise applications market is expected to reach $10.3 billion in 2013.
Using mobile devices for business functions like sales force automation has also
surged. Aberdeen research shows that 64% of survey respondents are using or plan
to use mobile sales force automation tools.
So, in 2009 we announced our OnMobile platform for mobile sales force automation
and mobile trade marketing. Some of the largest and most recognized brands in the
world currently use our mobile technology including Cadbury, Heineken and SAB Miller.
CIO magazine recently featured Wayne Shurts, Global CIO for Cadbury, who described
the use of JustEnough Mobile for Cadbury's South Africa operations. As the article
reported, "In South Africa, where cell phones dominate telecommunications, a group
developed a smartphone sales force automation tool with pricing, ordering, trade
deal management, in-store audit and sales functionality that may make their way
into Cadbury's global applications lineup."
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